Andrea Menandro

Andrea Menandro is a marketing expert with a distinguished career in the entertainment industry. Since 2019, he has held the position of Senior Marketing Manager at Netflix, where he is one of the managers responsible for brand marketing in Italy. In this role, Andrea leads the launch of series and films, overseeing every aspect of the campaigns, from media strategy to the creation of creative assets and live activations. His leadership has helped position Netflix as a market leader in Italy, thanks to innovative and engaging campaigns for titles such as Supersex, Don’t Look Up, Narcos, Il Divin Codino and many others. He has also led Netflix’s campaigns during the last four editions of the Sanremo Festival, winning two Lions at Cannes for the ‘The Sound of Silence’ campaign. His experience also includes significant roles at The Coca-Cola Company, GUESS and Dolce&Gabbana. In addition to marketing, Andrea has a passion for music, having played bass in the band Three Steps To The Ocean. He holds an Executive MBA from the Quantic School of Business and Technology and a Master’s degree in Business Economics and Information Systems from LIUC – Università Cattaneo.