Michele Casula

He has devised and manages (with the support of the team and partners at Ergo Research, where he has worked since 2013) scenario-based research projects such as DigitalTRENDS, Sala e salotto and BE series | siamo le serie TV che guardiamo.
He is responsible for CinExpert Italia (the ongoing survey on cinema audience profiling introduced in France in 2016 by Vertigo Research and integrated into Cinetel’s services from 2023) and, since 2014, has launched with Ergo Research’s partners the suite of pre-testing solutions for audiovisual content known as Movie Clinic (with applications ranging from naming tests to test screenings). He coordinates numerous ad hoc surveys using an integrated approach across the entertainment, media, communications, ICT, sport and events sectors.
He is a lecturer on leading Master’s programs dedicated to training professionals in the audiovisual sector in Italy. He is a regular contributor to industry publications such as Cineguru and Fortune Entertainment.